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'White skin-u girl-u girl-u, Girl-u heart-u black-u ..!
Eyes-u eyes-u meet-u meet-u, My future dark!
Why this Kolaveri Kolaveri Kolaveri di?'

These are the lines of a soup song that is now being played or replayed on YouTube and updated on Facebook as status messages. This new song was officially released last week and is a part of the upcoming Tamil film 3, directed by Aishwarya Dhanush starring her spouse Dhanush and Shruti Haasan in the lead.

3 is the directorial debut of Superstar Rajnikanth's daughter Aishwarya Dhanush. His son-in-law Dhanush, apart from starring in the film as the lead also sung the Kolaveri song that has gone viral over the web with over 27.4 lakh hits on YouTube ever since its launch.

“Why this Kolaveri Di is as simple as it is silly. Perhaps that is what has made the song a phenomenon,” says Dhanush.

The wacky lyrics stemmed from an impromptu jam session a couple of months ago. Dhanush entered the music studio, heard the catchy tune and as the tune goes, took a mic and just started singing.

"The song details the story of youngsters who have been “ill-treated in love”. We have deliberately used the lines 'I am sing song... soup song.. etc.' ‘Soup’ is slang for an unfortunate situation. In fact, even now we do not have a lyrics sheet for the song, it was sung on the spot and we forgot to write it down! We knew that the song would be a hit but we never imagined it would scale this high,” said first-time music director Anirudh Ravichander, the 21yrs old passout from A.R Rahman’s KM Conservatory Music School.

“We had to take those breaks because we were laughing uncontrollably,” says Dhanush.

“The movie is being produced by Rajnikanth’s daughter, his son-in-law is singing the song and Kamal Hassan’s daughter is acting in it. How much bigger can it get?” wondered Anirudh, who was later revealed to be Aishwarya's cousin.

“Phones have been ringing non-stop. More than anything people are just laughing. The song has raised expectations for the album, scheduled to release in mid-December and there is a lot of pressure to ensure that the other songs of the film are as good,” adds the composer.



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