Neethaane En Ponvasantham is a forthcoming Tamil romantic film written & directed by Gautham Menon, featuring Jiiva and Samantha in the lead roles. The venture is produced by Kumar and Jayaram of RS Infotainment and will have music composed by A. R. Rahman with cinematography by Manoj Paramahamsa.
Gautham Menon met Jiiva to discuss a potential collaboration in May 2011 for his next venture after the Hindi remake of Vinnaithaandi Varuvaayaa. Menon decided to use Jiiva in the Tamil version of a bilingual film he was set to make featuring Ram and Samantha, and Menon's "regular crew" of music composer A. R. Rahman, film editor Anthony and cinematographer Manoj Paramahamsa were all a part of the film.
Initial suggestions indicated that the film was set to be titled Nithya, after Samantha's character in the film, but this turned out to be untrue.
The title was recently revealed through the first publicity posters to be Neethaane En Ponvasantham, inspired by a song from the 1982 film Ninaivellam Nithya starring Karthik. An official announcement was made by the producers of the film, RS Infotainment, that a photo shoot was planned in August and the film would also shoot portions across the United Kingdom.
The film was set to begin the first schedule on August 15, 2011 but delays led to a fortnight's delay. It eventually commenced the initial shoot from August 29, 2011 with a photo shoot held and publicity posters were released the following week.
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